Canyon Clothing Co.
A Brand Identity Guide Guide

Adobe Illustrator, Adobe Photoshop & Adobe InDesign to Brand Identity: The Canyon Clothing Co. brand identity embodies a rugged yet modern aesthetic that reflects its commitment to sustainable, outdoors-inspired apparel. Designed to resonate with eco-conscious adventurers, the brand emphasizes durability, functionality, and environmental responsibility. The goal was to craft a logo and brand aesthetic that speaks to nature enthusiasts and aligns with the company’s ethos of protecting the planet while embracing outdoor exploration.

Description: The brand identity was presented in a 9” x 9” booklet created in Adobe InDesign, featuring a logo designed in Illustrator and refined in Photoshop. The emblem combines natural motifs, such as desert landscape and cacti, to evoke a sense of adventure and sustainability. The earthy color palette includes shades inspired by nature, such as sandstone neutrals and terracotta reds, ensuring a cohesive look across diverse applications like product tags, packaging, stationery, and promotional materials.

Discipline:This project combined logo design, sustainable branding, and cohesive visual identity creation for an eco-friendly outdoor apparel company. The design blends timeless elements of nature with a modern approach, positioning Canyon Clothing Co. as a trusted, sustainable brand for adventurers who value style, quality, and environmental stewardship.