This page describes the objectives, project details, recommended approaches, hints and tips, submission guidelines, and evaluation standards for the Entrepreneurial Kit project.
The Entrepreneurial Kit (EK) is a document suite designed to communicate your identity, expertise, and professional values to prospective consulting clients. The EK project challenges you distill your market value in meaningful ways, and to construct documents that make that value clear.
Document type: memo, plan + demo documents
Document length: 150 words (memo), 500 words + appendices (plan)
Project value: 250 points (50, draft; 200 final submission)
Evaluation rubric: _RPW324_Eval_EntrepreneurialKit.pdf
The Entrepreneurial Kit project asks that you develop a plan for promoting a professional, entrepreneurial presence, and develop documents that execute that plan. Your final Kit will include a planning document and sample promotional/descriptive documents that execute elements of your strategy.
Your final project submission will include the following elements.
A memo of transmittal introduces the accompanying document to its audience(s). You will craft such a memo with each submission for the project. Your memos should be addressed from you to me, and should introduce the accompanying project. Your memos should incorporate the following content elements.
The planning document describes your social media strategy, and provides samples of posts (or other artifacts) that demonstrate how you might execute that plan.
Recommended tool(s): Adobe InDesign (or Scribus Team Scribus), Adobe Illustrator, Adobe Audition (or open-source Audacity), digital video camera, scanning device/app, Adobe Premier or Techsmith Camtasia
This section offers guidance for how to interpret the project, and for how to proceed with your work on it. Therefore, as you work, consider the following three strategies:
Consider this an opportunity to execute a promotional plan with you at the center. What might it mean to develop a campaign that promotes you as the available commodity?
Consider each media platform, outlet, and document genre for what it does best. Craft your content to organize a thoughtful plan that takes advantage of the tools and technologies you have available.
Observe other consultants in action online. What might you learn from reviewing their promotional materials and strategies?.
This section is designed to help you anticipate and avoid problems as you work on this project. Therefore, as you work, consider the following three hints and tips:
The heading says it clearly. Do not invest time in a project without also investing in the professional tools and technologies necessary for producing quality work. You have paid to have access to the proper equipment. Take advantage of that.
Professional promotion materials are scrutinized more carefully by colleagues than any other documents. Strive for high levels of professionalism and consistency in your work.
Go with your strongest ideas now. But catalog ideas for future posts and promotions. Save the things you see others do that you find useful, innovative, or worth emulating.
Read and attend carefully to these submission guidelines. Failure to do so may result in delays in receiving feedback on the draft of your project, or in points lost on the final evaluation of your project.
Create a project folder inside your shared class folder on Dropbox.com. Remember, I can only view files that you place inside the class folder. Until you place files in that space, you have not in practice submitted them.
However, do not share your project folder with me. I will not accept that invitation to view its contents. As long as you place your project files in the folder you created and shared in response to the Week 1 discussions, you are set for the semester.
Name the folder Entrepreneurial Kit.
Make sure the files listed below are available to me in the project folder by the description and draft deadlines. Model your filenames on the listed examples:
Make sure the files listed below are available to me in the project folder by the final deadline. Model your filenames on the listed examples:
Note that the Feedback file is one you receive from me in response to your draft submission. Move it into your project folder when you assemble your final submission.
This section describes the standards by which your draft and final submissions will be evaluated.
There are 50 possible points each for the description and video draft. You will earn points according to the following standard.
There are 200 possible points for the final project. You will earn points according to the standard described on the policies page (40% content development, 20% design execution, and 20% professionalism & attention to detail, and 20% impact of revision; see Policies). The specific areas of emphasis for this project are drawn from the description and discussion of the project, and are detailed in the evaluation rubric (_RPW324_Eval_EntrepreneurialKit.pdf).
Remember that I will only post the point values for projects on the Grades page in SVSU Canvas. I will post the details relevant to that evaluation in your class folder in a project-specific file.
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