Designers will begin by engaging in discussions with clients to understand their vision for the website. Researching similar websites to gather insights into effective and ineffective approaches. It is crucial to identify and define the target audience, recognizing that it cannot provide to a broad, large-scale demographic. We should actively involve the target audience in the production process by organizing interviews and focus groups, seeking their perspectives to shape the desired outcome.
Before beginning the coding phase, it is advisable to create a sitemap. The sitemap plays a crucial role in strategically planning the layout of the eventual website. It provides a visual representation of each "level" within the website, offering insights into the user's navigation journey. This proactive planning proves especially beneficial in mitigating issues of poor navigation, particularly when users delve deep into multiple levels of the website.
Wireframing serves as an initial sketch showing the projected appearance of the final website. Comprising of sketches initially, can evolve into an interactive demonstration through appropriate software. The interactive nature of a wireframe enhances clients' ability to envision the outcome beyond stationary images. Providing a top-notch wireframe to the target audience allows for testing and feedback before boarding on actual coding efforts.