Syllabus
Welcome to the course site for RPW 205 Podcasting. The SVSU Catalog describes this as a course about understanding and producing podcasts in the context of contemporary professional and public spaces and cultures.
Course Description
The SVSU Course Catalog description of Problem Solving in PTW.
Engagement with and exploration of podcast media and complementary tools and genres (e.g., treatments, show notes, social media) for public, professional, and scholarly expression. Emphasis on critical understanding of dynamic audio media and communication strategy through rhetoric and technical communication, on writing for auditory experience, on awareness of audience, purpose, and context, on accessibility and inclusion, and on the importance of podcast content, framing, and production values.
Course Objectives
I designed this course to foster professional development in the context of the following objectives.
- Explore strategies and practices of effective, context-appropriate, audience-aware information design. Effective information design demonstrates awareness of and respect for the needs, knowledge, expectations, and work habits of audiences, and takes advantage of the most appropriate and contextually effective media for expression. All information is designed in some manner. Some is crafted carefully and well to fit the context in which it is offered and encountered. Some falls short of audience needs and expectations in one or more ways. We study design with a critical eye because we want to do it well.
- Examine cultural, professional, and disciplinary standards for communication. Quality communication is created to meet or exceed a spectrum of standards for excellence. Many professions have adopted their own particular standards to guide their members. Accessibility and inclusivity drive design in a variety of ways. Industries and economic unions maintain their own as well. It is thus important to explore what standards apply to each kind of communication we create.
- Examine links among communication, professional authority, and ethical responsibility. Professional and disciplinary credentials carry with them both the authority to communicate and the expectation that you will do so responsibly. Ethical action demands that professionals examine the ways power knowingly and inadvertently influences the effectiveness and impact of design thinking, design action, and professional conduct more generally. Because technical communicators work within, and thus perpetuate, the language(s) of social, political, and economic power active in and beyond professional spaces in the United States, they must seek understanding of how to do so consciously, critically, and inclusively.
- Contextualize podcasts and podcasting among these objectives. Podcasts are both established and emerging as a design genre. The draw of the medium in contemporary markets and contexts stems from the relatively low level of technology and ability required to produce and distribute content. However, a well design podcast is a vehicle for connecting people and ideas through commonly accessible technologies. Our explorations of the genre emphasize professionalism and quality in creation, production, and distribution.
- Demonstrate the ability to execute effective communication in the context of the other objectives. Professionals and scholars earn privileges and opportunities with their credentials and certifications. Observation of cultural practices in a variety of contexts consistently reinforce that the most respected and enduring professionals communicate effectively. Such success does not come easily, even to those who possess seemingly natural gifts and abilities for communication. Whether you are an accomplished communicator, or someone who struggles to succeed in this endeavor, my baseline goal is to help you become more aware, better prepared, and more effective as a communicator than you are when you enter the course.
Textbooks
This course requires no traditional textbooks. I will assign readings, listenings, and viewings from a variety of sources. I will provide or direct you to materials for these assignments through our course space in SVSU Canvas.
Although there are no required texts, you will need to have access to Adobe Audition to complete much of the work for the semester. SVSU provides the full complement of packages supported through the Adobe Creative Suite (including Audition) in on-campus labs. If you are willing and able to work in those spaces, you are welcome to do so.
That said, I strongly recommend that you purchase an Adobe CS subscription for the semester. Your work with Audition will require several hours of work time to build basic familiarity at the beginning of the semester followed by many more hours of time on the assignments that require the package. However, the tradeoff for you is that an Adobe CS subscription grants you access to the full complement of packages in the suite, which means that if you need any for other courses, you will be covered.
- Adobe Audition. Visit Adobe.com to subscribe. Be sure to purchase a student subscription for $20/month rather than a professional subscription, which is $55/month.
Other Course Materials
To support your work here this semester, you will use the following services, tools, and technologies.
- SVSU Canvas. I post supporting materials (e.g., articles, sample documents, documents for workshops) to Canvas Files. I typically use the Announcement page to facilitate communication with the whole class. Although I create assignments in Canvas, it is only so I can use the Grades page. (No detail about workshops or projects appears on the Assignments page in Canvas. All descriptions are posted here on this course site.) You will post most of your workshop submissions through the Discussion page.
- SVSU Vmail. Use campus Vmail (aka Outlook Mail) for all correspondence with me. (Yes, our campus email package has a name.) I do not use (and rarely check) my Canvas Inbox.
- Dropbox.com. You will create and manage a shared folder on this service. All of the file exchanges between you and me for course projects (e.g., your submissions, my feedback and project evaluations) will happen through Dropbox.com. Dropbox offers a free service option. That will be all you need for this course.
- Document design software. All projects and workshops for this course require you to design documents. Use appropriate, professionally relevant tools, such as Adobe InDesign, Adobe Premier, Adobe Audition, and Techsmith Camtasia for this work. Although you might be tempted to rely exclusively on less powerful packages, such as Microsoft Word, you do yourself a professional development disservice by opting to do so. Although working knowledge of Word is professionally necessary, most workplaces go well beyond this tool for producing information solutions.
- Podcasting software. You will create podcasts to facilitate some of your work. I recommend Adobe Audition when it is available to you. Audacity (an open-source, free package) also serves well, and is available across computing platforms.
Although you will use several communication tools and technologies during your work this semester, all of these things are either provided by SVSU, or are available to you for free. If you have questions about such details, please follow up with me. Among the most important priorities in your professional development should be identifying successful strategies for acquiring and refining technological knowledge, and finding comfort in learning new tools and processes. If technology intimidates you in any way, then emphasize achieving this professional goal this semester.
Some of the work you do might be made more convenient or easy if you have access to the following additional materials.
- Portable storage device. Always carry a portable storage device (e.g., flash drive, external hard drive) with you to store project and workshop files, or anything else you might need for your work in this course. Although SVSU provides you space on the Microsoft OneDrive system, I recommend that you use it as a backup, rather than as your primary work space.
- Scanner or scanning app for your phone/tablet. You will at times integrate visual content that you draw from source material into your work. Although you can use a camera to accomplish this task, the results are typically unprofessional. Scanners and scanning apps allow you to digitize such content at a much higher level of professionalism. Several apps are available for free, or at little cost. I strongly recommend that you acquire one, and learn to use it.
- Headphones. Because you will use audio and video for some of your design work, and because we use both media in class from time to time, headphones are a convenient item to have on hand.
- Microphone. Because you will record screencasts and podcasts this semester, a microphone (even an inexpensive one) is a useful addition to your toolkit. It will raise the quality and professionalism of your audio.