Syllabus
Welcome to the course site for RPW 425 Professional Identity and Promotion. The SVSU Catalog describes this as a course about technical communicator ethos and action in professional contexts.
Course Description
The SVSU Course Catalog description of Professional Identity and Promotion.
Advanced exploration of identity, authority, professionalism, and professional promotion for technical writers. Emphasis on market sectors, industrial contexts, occupational outlooks, and graduate programs relevant to rhetoric scholars, technical writers, and information designers. Focus on market-ready documents and strategies for establishing and maintaining a professional presence, including resumés, portfolios, social media, and other relevant genres.
Course Objectives
I design all of my courses to foster common professional development goals that manifest in ways specific to each experience, but that emphasize the following core objectives.
- Explore strategies and practices of effective, context-appropriate, audience-aware information design. Effective information design demonstrates awareness of and respect for the needs, knowledge, expectations, and work habits of audiences, and takes advantage of the most appropriate and contextually effective media for expression. All information is designed in some manner. Some is crafted carefully and well to fit the context in which it is offered and encountered. Some falls short of audience needs and expectations in one or more ways. We study design with a critical eye because we want to do it well.
- Examine cultural, professional, and disciplinary standards for communication. Quality communication is created to meet or exceed a spectrum of standards for excellence. Many professions have adopted their own particular standards to guide their members. Accessibility and inclusivity drive design in a variety of ways. Industries and economic unions maintain their own as well. It is thus important to explore what standards apply to each kind of communication we create.
- Examine links among communication, professional authority, and ethical responsibility. Professional and disciplinary credentials carry with them both the authority to communicate and the expectation that you will do so responsibly. Ethical action demands that professionals examine the ways power knowingly and inadvertently influences the effectiveness and impact of design thinking, design action, and professional conduct more generally. Because technical communicators work within, and thus perpetuate, the language(s) of social, political, and economic power active in and beyond professional spaces in the United States, they must seek understanding of how to do so consciously, critically, and inclusively.
- Explore the problems, values, and career prospects of professional and technical communicators. Technical communication is not well known, despite its long history in the United States and around the globe. Thus, showcasing the profession's history and its present prospects, concepts, and challenges are essential moments for this course.
- Demonstrate the ability to execute effective communication in the context of the other objectives. Professionals and scholars earn privileges and opportunities with their credentials and certifications. Observation of cultural practices in a variety of contexts consistently reinforce that the most respected and enduring professionals communicate effectively. Such success does not come easily, even to those who possess seemingly natural gifts and abilities for communication. Whether you are an accomplished communicator, or someone who struggles to succeed in this endeavor, my baseline goal is to help you become more aware, better prepared, and more effective as a communicator than you are when you enter the course.
Textbooks
This course requires no textbooks. However, I will assign readings throughout the semester from a variety of sources. I will provide or direct you to materials for these assignments through our course space in SVSU Canvas.
Other Course Materials
To support your work here this semester, you will use the following services, tools, and technologies.
- SVSU Canvas. I post supporting materials (e.g., articles, sample documents, documents for workshops) to Canvas Files. I typically use the Announcement page to facilitate communication with the whole class. Although I create assignments in Canvas, it is only so I can use the Grades page. (No detail about workshops or projects appears on the Assignments page in Canvas. All descriptions are posted here on this course site.) You will post most of your workshop submissions through the Discussion page.
- SVSU Vmail. Use campus Vmail (aka Outlook Mail) for all correspondence with me. (Yes, our campus email package has a name.) I do not use (and rarely check) my Canvas Inbox.
- Dropbox.com. You will create and manage a shared folder on this service. All of the file exchanges between you and me for course projects (e.g., your submissions, my feedback and project evaluations) will happen through Dropbox.com. Dropbox offers a free service option. That will be all you need for this course.
- Document design software. All projects and workshops for this course require you to design documents. Use appropriate, professionally relevant tools, such as Adobe InDesign, Adobe Premier, Adobe Audition, and Techsmith Camtasia for this work. Although you might be tempted to rely exclusively on less powerful packages, such as Microsoft Word, you do yourself a professional development disservice by opting to do so. Although working knowledge of Word is professionally necessary, most workplaces go well beyond this tool for producing information solutions.
- Screencasting software. I use screencasts to deliver content for most courses. You will create screencasts to facilitate some of your work, including at least one workshop and one project. There are many free tools available to you for creating screencasts. I often recommend Techsmith Capture for quick work, but steer people toward Techsmith Camtasia for significant projects such as those you might take on during this course.
- Podcasting software. I also use podcasts to deliver content for most courses. You will create podcasts to facilitate some of your work, including at least one workshop and one project. I recommend Adobe Audition when it is available to you. Audacity (an open-source, free package) also serves well, and is available across computing platforms.
- Screencast.com. We will use Screencast.com to share and stream the video content that you generate, because even a short video can result in a large file. Screencast.com offers a free service option. That will be all you need for this course.
Although you will use several communication tools and technologies during your work this semester, all of these things are either provided by SVSU, or are available to you for free. If you have questions about such details, please follow up with me. Among the most important priorities in your professional development should be identifying successful strategies for acquiring and refining technological knowledge, and finding comfort in learning new tools and processes. If technology intimidates you in any way, then emphasize achieving this professional goal this semester.
Some of the work you do might be made more convenient or easy if you have access to the following additional materials.
- Portable storage device. Always carry a portable storage device (e.g., flash drive, external hard drive) with you to store project and workshop files, or anything else you might need for your work in this course. Although SVSU provides you space on the Microsoft OneDrive system, I recommend that you use it as a backup, rather than as your primary work space.
- Scanner or scanning app for your phone/tablet. You will at times integrate visual content that you draw from source material into your work. Although you can use a camera to accomplish this task, the results are typically unprofessional. Scanners and scanning apps allow you to digitize such content at a much higher level of professionalism. Several apps are available for free, or at little cost. I strongly recommend that you acquire one, and learn to use it.
- Headphones. Because you will use audio and video for some of your design work, and because we use both media in class from time to time, headphones are a convenient item to have on hand.
- Microphone. Because you will record screencasts and podcasts this semester, a microphone (even an inexpensive one) is a useful addition to your toolkit. It will raise the quality and professionalism of your audio.
Because I serve as the co-Director of the PTW Audio and Video Production Studio, I am able to loan out audio and video equipment when assignments demand it. However, we do have limited resources, so you may want to consider purchasing your own equipment at some point. If you do so, please consider consulting with me or Dr. Scott Kowalewski when selecting equipment.