Software: Adobe Illustrator, Adobe Photoshop
Concept: The target market for this sporting goods store comprises active individuals and sports enthusiasts seeking quality equipment and apparel. The logo features bright blue and orange colors to evoke energy, enthusiasm, and trustworthiness. Blue promotes calmness and introspection, ideal for reflective practices that improve mental clarity, while orange boosts energy, making it perfect for creativity and exercise. This combination aims to create a dynamic and inviting brand image that resonates with the active lifestyle of the clientele.
Description: The final project involved creating a brand identity for a fictitious sporting goods store named "Bounce." The logo featured a wordmark with a bouncing ball replacing the 'o' in "Bounce," symbolizing energy and movement. The color scheme incorporated bright blue and orange to evoke trustworthiness and enthusiasm. Typography was selected to be bold and modern, reflecting the dynamic nature of the brand. These elements were applied across stationery items, including a letterhead, envelope, and business card, ensuring a cohesive and energetic brand presence.
Discipline: Logo/Identity Design, Branding, Typography, Graphic Design
