Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Concept: The concept for Canyon Clothing Co. revolves around creating a brand identity that appeals to eco-conscious adventurers who value both style and functionality. The design uses earthy tones such as muted blue, ochre, and terracotta to evoke a connection to nature and the outdoors, while the modern, minimalist aesthetic ensures versatility for both city life and outdoor adventures. The logo, with its layered canyon-inspired graphic, symbolizes the rugged landscapes that the brand’s apparel is designed to explore, reinforcing the brand’s identity of durability and adventure. Typography was chosen to balance strength and readability, supporting the brand’s emphasis on high-quality, sustainable design. The cohesive visual assets ensure a modern, eco-conscious image that resonates with the brand’s target market.
Description: The final project is a brand standards guide for Canyon Clothing Co., designed as a booklet with front and back covers, and six sections. The front cover includes the brand's logo and mission statement, while the first section focuses on the logo’s symbolism and wordmark, including mock-ups for signage. The second section covers the supporting color palette, typography, and visual assets, ensuring consistency across digital and print media. The third section includes a stationery set, gift card design, and packaging options such as clothing hang tags and shopping bags, emphasizing sustainability and creativity. The guide maintains a minimalist aesthetic with earthy tones like muted blues, ochre, and terracotta, which reflect the brand’s natural, eco-conscious identity. The typography and graphic elements reinforce the brand’s adventurous and modern approach, creating a cohesive identity throughout the guide.
Discipline: Logo/Identity Design, Branding, Typography, Illustrator, Packaging, Publications
