Adobe Illustrator, Adobe Photoshop
The concept was to create a t-shirt design for the Faster Horses Country Music Festival in Michigan. The design features three skeletons driving a Ford Mustang into the festival, playing on the homonym of "Mustang" as both a horse and a car. The choice of a Ford Mustang also ties in with Detroit’s automotive heritage.
The target market consisted of three gentlemen in their 20s who are lively, energetic, and passionate about music and their Detroit roots. The design aimed to resonate with them through vibrant colors, cleverly placed illustrations, and iconic imagery. The design was created using Adobe Illustrator and Photoshop, focusing on a visually appealing layout. The final design was center-aligned on a beige t-shirt, ensuring it stood out and looked unique.
The disciplines involved in this project included graphic design, illustration, and custom apparel design.
The project was completed as a private order for a few individuals who wanted a design from me. This shirt has no official affiliation with the festival and was not sold as official merchandise, but it effectively combined festival and Detroit elements, resulting in a design that the clients loved.
