Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Concept: Equinox Bar and Grille targets young professionals and fine dining enthusiasts seeking a sophisticated yet inviting dining experience. The design incorporates deep navy blue and silver/gray tones to convey trust and professionalism, complemented by beige/ivory and light gold accents to add luxury and elegance. The Playfair Display serif font for headings and Montserrat sans-serif font for body text create a balanced and harmonious look, reflecting the restaurant's mission to harmonize bold flavors, refined service, and an atmosphere of understated luxury.
Description: The final project encompassed the creation of a comprehensive brand identity for Equinox Bar and Grille, including a logo, color scheme, typography, and stationery. The logo features a half-moon symbol split with vertical lines, representing the equinox and the balance between day and night. The color palette combines deep navy blue and silver/gray with beige/ivory and light gold accents to convey trust, professionalism, luxury, and elegance. The typography includes Playfair Display for headings and Montserrat for body text, creating a balanced and harmonious look. These design elements were applied across various brand touchpoints, including menus, stationery, and digital platforms, ensuring a cohesive and upscale brand experience.
Discipline: Logo/Identity, Typography, Publications, Stationery Design, Digital Media
