Software: Adobe Illustrator, Adobe Photoshop
Concept: This project features a social media post designed to drive customer engagement and increase foot traffic for BC Golf Sim during the fall 2024 season. The post focuses on promoting indoor golf as an ideal fall activity, encouraging users to explore BC Golf Sim’s offerings. The concept was to design an engaging post that would attract local golfers aged 40-70 to BC Golf Sim, encouraging them to visit during the fall season. I adhered to BC Golf Sim’s brand standards, using their designated color palette of orange and white and a bold sans-serif font to create an inviting and easy-to-read layout. The large text helps convey important information quickly, while the familiar brand colors and provided photos ensure clear recognition. The design aimed to evoke a sense of familiarity and trust while highlighting the enjoyable indoor golf experience.
Description: The final project resulted in three individual posts designed in a carousel format for Instagram and Facebook, each measuring 1080x1080 pixels for optimal display. These posts are exclusively for digital use, featuring cohesive design elements such as engaging imagery, bold typography, and consistent branding that align with BC Golf Sim's identity. The carousel format allows users to swipe through content easily, enhancing user interaction and encouraging engagement with the posts.
Discipline: Typography, digital Media Marketing, illustration, photoshop, advertising, selling techniques, social media knowledge.
