Stage 1

Developing the Concept, Interviewing the Client, Understanding Client Brand.

 
 

📖 Reading:

Chapter 2: Is It Tapworthy?

 

📝 Summary:

Summary 1 Due August 30
Chapter 2: Is It Tapworthy?

 

📓 Booklet:

Stage 1 Due August 30

Download optional booklet template here

pdf document of InDesign pages displaying/explaining the following:

- 1) brand colors (RGB, CMYK, Hex and Pantone) and logo standards (logo in full color, logo in all black or white) (Minimum three sentences)

sample image of brand colors sample image of brand colors

- 2) Client Interview Summary
Minimum seven sentences. Review your notes from Phillip Hanson’s presentation.

sample image of client interview

- 3) List Three Similar Apps that you will download and critique. Try to find ones that provide academic / community engagement, as much as possible.
(No write up needed yet, but start gathering screenshots of those apps as you determine pros and cons that will be used in Week 2)

 

📱 4) The Low-Fidelity (sketches) Mock Up

✍️ Sketch out rough concept (use Concept Sheet)
Minimum of six screens.

sample image of low fildelity prototype

🖥️ Explore your chosen software to learn to organize scanned sketches into prototype. No items to turn in yet.

 
 

Project 1- Resources

 
 

Stage 1 Concept Sheet

Download Concept Sheet

Note: this Concept Sheet will not need to be turned in, instead, what you write and sketch out will become part of your future booklet. For example the Target Market will be used in Week 2.