Objective

To continue to improve as a typographer and learn to keep images in harmony with the text on a page.

To improve a student’s ability to move viewer through stages/hierarchical stepping stones of type. To review the grid system and improve use of InDesign. To avoid common mistakes often called typographic sins.

Overview

Design the supplied text and images into a tasteful MI Arts Fund Brochure. Read through the brochure for inspiration.

Review multiple brochures for design references. Do not change the title of the articles. All of the supplied text needs to be shown (this applies to all files supplied). Students will be constructing their design with the use of letters and supplied images (please don’t include extra photos, illustrations, or vector images).

Research/Development Work Due

(Download and complete Concept Sheet) Write out a plan for your design approach, consider market, the articles message, and color schemes. Render three rough thumbnail sketch sets (a set consisting of the cover, the table of contents, article 1 intro spread, and article 2 intro spread).

Plan your layout arrangement and explore color choices. Grading will be based upon students composition of layout, intricacies of type hierarchy, color scheme, and ability to follow instructions and craftsmanship/presentation.

Final Work Due

A digital pdf. Place the pdf on the “Student Turn In” section of the Graphics Server. The file should be named in this manner; “Student’sLastName-MIArtsBrochure.pdf”.

Focus Design Principle(s)

Repetition with variation, grid layout, visual stepping stones, and color schemes.