Objective

To gain an understanding of using multi-panels to convey information.

The cover of the pamphlet is one panel, when the pamphlet is opened the designer can choose to have the first two panels working as one, or treat each as a separate division. There is another two sections available when the next page is turned. The designer is faced with the same questions as before.

Overview

Reconstruct the supplied text into a new pamphlet.

The student will focus on conveying a suitable message to the pamphlets intended audience through choice of typeface, color and arrangement etc. As you build your design, keep the the market in mind as there are five different clients (with very different markets) to pick from:

- Canine Confections Dog Treats Flyer

- Art Department Cyber Space Competition Flyer

- Junction Valley Railroad Flyer

- Office for Human Research Protections Flyer

- The VA 9/11 Education Bill Flyer

Research/Development Work Due

(Download and complete Concept Sheet) On the Concept Sheet, draw four sets of thumbnail sketches to explore of various text/color combinations.

Research by looking at sample pamphlets in person or online. IMPORTANT! - build your own mockup model by folding an 11” x 8.5” piece of paper. Draw in your design to the mockup before going to the computer.

Grading will be based upon students composition of individual images, experimentation of layout choices, ability to follow instructions and craftsmanship/presentation.

Final Work Due

Produce a full size, full color dummy, 3.5” x 8.5”. Print, cut, and glue your design carefully to produce a dummy as close as possible to the final press piece.

Send photos of the finished flyer to your instructor. An pdf of the finished design is also required on the Project server. The file should be named in this manner; “Student’sLastName-Flyer.pdf”.

Focus Design Principle(s)

Grids, Unity, Balance, Type on Baseline